Google Data Studio

Google Data Studio is a reporting and visualization tool part of the Google Marketing Platform. It allows users to make informed data driven decisions and providing companies with access to market insights.

It helps you create detailed yet easy to understand reports which are tailor made to your preference. On top of that the Data Studio also integrated with other solutions from Google such as Analytics, Ads, Big Query, etc.

Dashboards created using the Data Studio can help you integrate raw data from multiple sources and transform it to create meaningful information to tell impactful stories through visualization.

To me, the Data Studio is Google's answer to Tableau and Power BI. In the short time I got to play with it, I found it very intuitive to create dashboards. A simple dashboard using data from multiple spreadsheets took mere minutes and the assorted range of charts and graphs helped tell my story in a easy-to-understand way.

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